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Rebekah Modrak is an artist and writer who practices at the intersections of art, activism, and creative resistance to consumer culture. Her artworks are net-based critical interventions that critique brand appropriation. Re Made Co. (http://remadeco.org/) takes the form of an online “company” to parody actual company Best Made Co.’s appropriation of working-class values for leisure consumption. Rethink Shinola (http://rethinkshinola.com/) analyzes a complex and patronizing agenda of marketing the White savior myth. She is a co-curator of #exstrange, and a professor at the Stamps School of Art & Design at University of Michigan.